studies in success

The right information is key to your success.  Gaining quality information can be a challenge.  Uthink Online, a division of Studentawards Inc., provides professional online data collection services for the Canadian market research industry.  Harnessing the strength of Studentawards’  500,000 members who have opted-in for surveys,  Uthink Online helps research firms and corporate clients gain insight into the hard-to-reach teen and young adult demographic.   Turn around is fast — often in as little as 24 hours.  Offering a full range of data collection services from sample for quantitative research, qualitative recruitment, survey programming and data delivery to coding and tables, Uthink Online offers solutions customized to your needs.  If you need more, we also partner with a network of external researchers to provide full-service capabilities including research design, results reporting and analysis.

Studentawards conducted a landmark national study in 2009, entitled Students as Consumers (SAC), to find out more about our members' spending for the 2009/2010 academic year. SAC uncovered key insights into the purchasing power of students, including their purchasing decisions and priorities for back-to-school, plus the specific amount of money spent every month in their major spending categories, such as grocery, entertainment, clothing and supplies.  The data shows us where financial assistance is needed the most and allows us to help organizations maximize their financial investments and marketing spend to achieve the greatest return within the student demographic. Managed well, these opportunities will create awareness for companies, generate legions of loyal customers, and attract prospective employees.

In July of 2010, in an effort to ascertain a snapshot of the future and provide insight into the thinking and intentions of Canada’s youth, Studentawards conducted another groundbreaking study with their 500,000 member base. Canada 2020 asked high school, college and university students about their current (2010) and future (2020) beliefs on social issues, employment, technology, media, as well as their values and life priorities. The survey of 2,500 high school and post-secondary school respondents reveals a major theme: this group will be more content with owning a home, having a decent job and being part of a loving family and network of friends, rather than leading, innovating or starting their own businesses. They don't seek riches, they are surprisingly risk averse and they have very traditional values.

Studentawards, in partnership with I Love Rewards, created the Class of 2010 Survey Report, a nationwide survey questionnaire distributed to post-secondary students, which provides key insights into what graduating students look for in an employer and how they perceive the workplace. The Class of 2010 Survey Report is intended to help employers recruit, retain and inspire the Class of 2010 and beyond. Some facts uncovered included: how long Millennials expect to stay with their employer, what percentage want to be recognized for their accomplishments and how many will apply to a preferred company without seeing an advertised position. Like the Canada 2020 survey, this report garnered much media coverage for its surprising insight. Let Studentawards be your source of in depth information for this hard-to-reach demographic.